Yahoo and eBay have announced that they are partnering. Under the terms of the agreement, Yahoo will become the exclusive provider of graphical advertising throughout eBay’s site and will provide some sponsored search results. PayPal will also become the preferred payment provider for purchases made on Yahoo. Skype will also be used as another marketing avenue for advertisers.
The PayPal agreement could be a huge win for eBay, as Yahoo has many paid services. It could be especially valuable if PayPal is then promoted as the preferred payment method on all of the Yahoo Stores, where merchants can easily create their own online stores. I’ve noticed in at least one Yahoo Store that PayPal is already a default, so this may not have as much of an effect as I originally thought. I’m not sure how other stores are setup.